“A pop and changing envelope for a versatile chocolate brand”
Client:
Le chocolat des Français
Location:
Paris, France
Area:
25 m 2
Team:
Local
Collaborators:
Open ends
Year:
2019
Program:
chocolate shop with reception and display shelf
The concept of the first boutique of the French brand “Le chocolat des Français” is simple : to create a joyful, colorful and exciting place in one of the most prestigious streets of Paris near the Opera. The store is an all-glass facade and serves as a showcase to display a hundred types of products carefully crafted by a wide range of graphic designers and artists. Colorful, layered display cabinets showcase the products behind a neutral white canvas where artists can adapt and transform the store, according to the seasonal wishes of international chocolatiers.
The office participated in the strategy of the concept store and the detailed phase of the proposed version while the delivered project was directed by the brand itself.
