Located on the first floor of a recently completed collective housing building, El Ghorba mon amour offers a general bookstore in a neighborhood undergoing complete requalification (heart of the district - Nanterre). The weakened market of the sale of books imposes inevitable economic constraints for a young entity. The balance of the cost of the project is found in a skillful balance between the furniture coming from the trade and certain elements made to measure. The project consists of thickening the available wall space to support the large amount of shelving, and then creating display units in the window with a low height, in order to allow a significant transparency towards the interior. The visual identity is based on a pastel polychrome game inspired by a painting published by the client.