« make the architecture vanish to showcase the brand experience »
Aux Merveilleux de Fred
Matthieu Boustany, Benoist Desfonds
2020 - 2021
Set in the centrale square of the city of Valenciennes, the new store contribute to an already strongly heteroclite context.
We have imagined a pure and transparent facade to reveal all decorative elements of the brand identity as part of the new facade.