« make the architecture vanish to showcase the brand experience »

Client:
Aux Merveilleux de Fred
Location:
Paris, France 
Status:
Completed
Area:
280 m2
Team:
Matthieu Boustany, Benoist Desfonds
Photographer:
David Cousin-Marsy
Year:
2020 - 2021
Program:
Retail
Set in the centrale square of the city of Valenciennes, the new store contribute to an already strongly heteroclite context. We have imagined a pure and transparent facade to reveal all decorative elements of the brand identity as part of the new facade.
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes
Valenciennes