« make the architecture vanish to showcase the brand experience »
Client:
Aux Merveilleux de Fred
Location:
Valenciennes, France
Status:
Completed
Area:
280 m2
Team:
Matthieu Boustany, Benoist Desfonds
Photographer:
David Cousin-Marsy
Year:
2020-2021
Program:
Retail
Set in the centrale square of the city of Valenciennes, the new store contribute to an already strongly heteroclite context.
We have imagined a pure and transparent facade to reveal all decorative elements of the brand identity as part of the new facade.
